…being in charge doesn’t mean you need to be in charge. Hire great people, give them resources and support, and they’ll get it done way better. That doesn’t mean let them wander, or flounder. Be clear about the objective and the intent. They’ll surprise you with their ingenuity.

Today I had the pleasure of interviewing Eric Christianson, the CEO of Nutrient Survival, an end-to-end emergency food and beverage technology company redefining nutrition with the world’s most nutrient-dense meals and drinks to ignite your body’s natural power. …


Don’t believe in fairy tales that you have to engineer your business and be the next unicorn. There are several dozen disposables in the world, millions of them are regular companies with strong foundations. Focus on creating a strong backbone company with a fine business model, because that’s what it’s all about. Your idea and company must generate a certain income, preferably from the very beginning, to show that if the investor invests 5 million, they will be able to draw 10. …


Nothing is more important than the people you work with. Your cofounder, your mentors, your team, and your partners/vendors, more or less in that order. Excellent ideas are a dime a dozen. Excellent teams take immense effort to build from scratch, so cultivate yours carefully, and don’t settle for “okay”. Work with people who blow your mind every single day, like David has from the first conversation we ever had about Carpe.

Today I had the pleasure of interviewing Kasper Kubica.

Kasper is the Co-Founder and COO of Carpe, the reliable brand for effective antiperspirant products. In his early college…


Study your market, understand what it needs, what you can bring and where you can find the remaining to bridge the gap if any. Think about the best/worst case scenarios and if it seems sensible, jump into it! Run it by someone you trust or that has experience to have external views but you will never learn more than by getting it off the ground. Also, you are young, you can afford to make the mistakes as you probably don’t have a family to provide for or any other major responsibility so go for it.

As a part of our…


Start small and work your way up. What’s the smallest version of your idea? How can you test that in a laboratory low risk way? Then climb the steps one at a time to turn what works into your business. If you risk too much without enough data you may face failures that will be detrimental, not only financially but also to your mind and spirit. Don’t take on too much responsibility too fast. Just one step at a time in the right direction and you will be there in no time.

As a part of our series called “My…


…And as a female leader, you have to believe in yourself, and that will end up benefiting not only your own career, but other female leaders as well

Today I had the pleasure of interviewing Marie Langer, CEO of EOS.

As the second founder generation Marie Langer took over as Chief Executive Officer (CEO) of EOS in October 2019 and is responsible for the strategic direction of EOS and its subsidiaries. Her key goals are digitization, industrialization and sustainability of 3D printing. This involves the integration of industrial 3D printing into the digital value chain of production and the further…


You’re never going to regret doing it young, so take advantage of the time you have now, especially if you have minimal overheads and a pretty lean lifestyle. Also, don’t fear the pandemic in terms of business and don’t let it put you off launching. I think it’s the best year to found a business from scratch because it can only get better. As long as you have something unique that people will buy into, you’ll smash it.

As a part of our series called “My Life as a TwentySomething Founder”, I had the pleasure of interviewing George Purnell.

George…


I would encourage any twenty year old starting a business to just do it! I believe this is absolutely the time to take risks and start something that could blossom into exactly what you want it to be. I would advise to remember that success is not a straight line, it’s a jumbled, coiled mess and to expect many highs and lows. I would also remind them to celebrate every victory, no matter how small, because those small wins will ultimately bring you to your goal.

As a part of our series called “My Life as a Twenty-Something Founder,” I…


My career demonstrates how personal trainers have the ability to be accepted by the medical community. This does not come easily. It can be difficult to reach medical professionals who are busy and focused on their patients. With hard work and tenacity this can be accomplished. I have been able to demonstrate that the Recovery Fitness program is medically sound and have had internists, surgeons, and oncologists endorse the program. The value of adding a fitness professional to the patient’s team is finally receiving the acknowledgment that it deserves by the medical community.

As a part of our series about…


Seek the advice of people who have done it before CONSTANTLY. Our young 20-something year old brains jump to conclusions and often lead us astray… Seek advice from many angles, and don’t rely on one person’s advice alone.

As a part of our series called “My Life as a Twenty-Something Founder,” I had the pleasure of interviewing Sam Watson.

Sam Watson is the CEO and founder of health and wellness start up Dr Watson™ and European CEO of Me Today™, a publicly listed premium skincare and vitamins company, trading on the NZX. Sam started early as an entrepreneur and at…

Carly Martinetti

2x pet tech founder, publicist, writer, and dog mom. I love learning about what makes CEOs tick.

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