There is nothing more exhilarating than loving your job. At dinner on Saturday evening I told a long time friend that I LOVED my new job. His reaction was skeptical, “No one says that and means it.” But I do! The past few years have been tough on many nonprofits…


…being in charge doesn’t mean you need to be in charge. Hire great people, give them resources and support, and they’ll get it done way better. That doesn’t mean let them wander, or flounder. Be clear about the objective and the intent. They’ll surprise you with their ingenuity.

Today I…


Don’t believe in fairy tales that you have to engineer your business and be the next unicorn. There are several dozen disposables in the world, millions of them are regular companies with strong foundations. Focus on creating a strong backbone company with a fine business model, because that’s what it’s…


Nothing is more important than the people you work with. Your cofounder, your mentors, your team, and your partners/vendors, more or less in that order. Excellent ideas are a dime a dozen. Excellent teams take immense effort to build from scratch, so cultivate yours carefully, and don’t settle for “okay”…


Study your market, understand what it needs, what you can bring and where you can find the remaining to bridge the gap if any. Think about the best/worst case scenarios and if it seems sensible, jump into it! Run it by someone you trust or that has experience to have…


Start small and work your way up. What’s the smallest version of your idea? How can you test that in a laboratory low risk way? Then climb the steps one at a time to turn what works into your business. If you risk too much without enough data you may…


…And as a female leader, you have to believe in yourself, and that will end up benefiting not only your own career, but other female leaders as well

Today I had the pleasure of interviewing Marie Langer, CEO of EOS.

As the second founder generation Marie Langer took over as…


You’re never going to regret doing it young, so take advantage of the time you have now, especially if you have minimal overheads and a pretty lean lifestyle. Also, don’t fear the pandemic in terms of business and don’t let it put you off launching. I think it’s the best…


I would encourage any twenty year old starting a business to just do it! I believe this is absolutely the time to take risks and start something that could blossom into exactly what you want it to be. I would advise to remember that success is not a straight line…


My career demonstrates how personal trainers have the ability to be accepted by the medical community. This does not come easily. It can be difficult to reach medical professionals who are busy and focused on their patients. With hard work and tenacity this can be accomplished. I have been able…

Carly Martinetti

2x pet tech founder, publicist, writer, and dog mom. I love learning about what makes CEOs tick.

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